You probably know what a digital marketing agency can do for your business. However, a new breed of digital marketing agencies—growth marketing agencies—have emerged as jacks-of-all-trades, offering a more holistic approach to digital marketing than traditional digital marketing agencies of the past.
So, how the two of them are different? Do they have any common points? And what should you expect when working with a growth agency?
What Does a Traditional Agency and Growth Agency Have in Common?
Both marketing branches are characterized by experimentation. There are often many changes to strategies along the way until they reach a successful level. There are tests, tests, and more tests. It is important to keep the tactics that are working and to get rid of those that are not.
Therefore, obtaining data that shows what is useful and what is not, contributes to our decisions in a decisive way. Each company can discover its own, unique recipe for success by utilizing growth marketing techniques (and, of course, by incorporating aspects of traditional marketing, as well).
What Makes Growth Marketing Different From Traditional Marketing?
All marketing and sales decisions are made with the intention of growing your company. Growth agencies evaluate and improve both digital and traditional marketing methods from a growth perspective.
Growth agencies typically specialize in a few industries that they know well and have experience delivering results in, so they can devote a lot of time and resources to.
As part of traditional marketing, set-it-and-forget-it marketing strategies are employed, which may produce good results, but will be sacrificed on the altar of a predetermined budget, whereas more flexible marketing strategies might have worked better.
Take a look at a Google Ads campaign, for example. It’s a great way to generate instant sales, but at the same time it devalues your brand and products, since you don’t consider your products or your brand in the process.
Sales may result, but they will only last as long as the advertisement runs. One of the most significant disadvantages is that your product and brand build limited recognition, do not receive any goodwill in the long run, and gain no recognition whatsoever.
On the other hand, growth Marketing changes how you design your strategic campaigns.
A successful Growth Marketing campaign attracts users, engages them, retains them, and ultimately converts them into loyal, happy clients who will bond and choose your brand. And, this is the key to success for any type of business!
Expect the Growth Agency to Aim for Virality
A key component of Growth Marketing is virality, which is the spread of word-of-mouth. It is possible to engage your audience effectively through viral marketing campaigns. Simply put, growth agencies create smart products with virality features like “share and win” and “bring a friend and win.” Basically, they encourage your audience to share your product!
AB Testings; Many AB Testings
Today, smart companies develop their products with the help of consumers, rather than keeping them a secret until launch day. Thus, audience feedback is particularly helpful in improving your product. Test it out and capitalize on any comments made about your business, regardless of how negative they may be. In Growth marketing, optimizing your product is a continuous process of evolution.
There is something new about Growth Marketing—it’s not just a new approach, but a whole new way of (out-of-the-box) thinking. Businesses need to adapt in order to survive today. It is therefore imperative that you review your marketing plan in time and ensure it is oriented towards growth. You can control almost anything with creativity, audience ratings, and controls! You don’t need a miracle strategy to grow, just a solid one! Oh, and the proper growth agency as well 😉